SXSW London 2025 marks the highly anticipated European debut of the world-renowned South by Southwest festival, transforming Shoreditch into a vibrant hub for the convergence of art, technology, music, and culture. This edition places a special emphasis on the intersection of visual arts and artificial intelligence, bringing together leading international artists and technologists for a week of groundbreaking exhibitions and immersive experiences.
For the first time in its history, SXSW arrives in London, activating dozens of venues across Shoreditch from June 2 to 7, 2025. The festival’s visual arts program stands out for its focus on the creative possibilities and cultural impact of artificial intelligence. Visitors can experience headline installations such as Damien Roach’s “Grounding” at The Truman Brewery, where generative AI and quantum physics combine to produce a constantly evolving constellation of image and sound, inviting audiences to see and hear the world in new, non-anthropocentric ways. At Protein Studios, the SX LDN LAB, curated by Alex Poots, presents a dynamic four-stage program that explores the intersection of art, technology, and physical space. Highlights include an installation of Andy Warhol’s films, new generative works by Beeple, and an interactive AI-driven music installation by Holly Herndon and Mat Dryhurst, which invites visitors to participate in collaborative vocal performances shaped by artificial intelligence.
The festival’s commitment to the future of art and technology is further reflected in its conference programming, with sessions dedicated to the ethics and creative potential of AI, authorship in the age of algorithms, and the evolving relationship between artists and machines. Alongside these headline events, SXSW London offers a wide array of visual arts, design, and fashion showcases, as well as keynotes, music performances, and screenings, making it a landmark occasion for anyone interested in the evolving landscape of AI-driven creativity and innovation.
