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Anya Macdougall
_feb 2025

Measuring the Environmental Impact of AI-Generated Imagery in Hybrid Creative Projects

Anya Victoria Macdougall, Part I of the “Digital Body Garden”, 2024.
AI driven technologies do have an environmental cost though, and my attitude towards sustainability made me want to add another layer of meaning to these photos.
After some research I found another OpenSource python software ‘CodeCarbon’ that estimates the amount of carbon dioxide (CO₂) and power consumption produced by hardware. I ‘monitored’ my RTX 4090 GPU while ComfyUI was running. The first image generation usually takes the longest—around 2 minutes—while the following ones are much quicker, just a few seconds each.
Meaning, the power consumption drops after the initial generation is done. In the end, I used 5 flower images out of a total of 89 generations for my project. After retrieving the kWh information from the software and multiplying it by the recent Netherlands carbon intensity rate [455 g CO recorded on 26/02/25] - the carbon footprint calculations looked something like this:
First image:
1.04468 g CO₂
Each of the next 88 images:
0.522795 g CO₂
Sum:
1.04468 g + (88 x 0.522795) = 47.05064g CO₂‍
Converted to kg:
0.04705 kg CO₂
ComfyUI Workflow Image by Anya Victoria Macdougall
Estimating approximately 47.05 grams of CO₂ emissions by generating images using ComfyUI, considering the electricity emissions produced in the Netherlands was 455 g CO₂/kWh recorded on 26/02/2025.
To put that into perspective, sending a single standard email (without attachments) emits around 4 grams of CO₂, meaning my process had about the same carbon footprint as sending 12 emails.
Now, while that doesn’t seem like much, when you consider the growing number of AI users worldwide - especially those running models on hardware like mine, things can easily spiral into something way more impactful. Without relying on renewable energy sources or offsetting that power usage, it could genuinely become a bigger issue for the planet.
Anya Victoria Macdougall, flowers_00048, lowers_00027, lowers_00050, example flower generations from ComfyUI.
So, what’s the fix?
Well, one of the simplest ways would be planting a “non-digital” orchid. Whilst that could be cool and fitting the topic, those pretty flowers are notoriously tricky to cultivate. While there’s not a lot of concrete, peer-reviewed data about how much CO₂ orchids actually absorb, some sources suggest an average houseplant can absorb around a couple grams of CO₂ daily.
Indoor plants aren’t exactly carbon-absorbing „monster[a]s,” but they do their part. It’s estimated they can absorb a few grams of CO₂ per day. It’s a small amount, but if you’re a plant mom or dad with a decent collection of leafy babies, you could easily offset the 47 grams of carbon from a similar project within a couple of weeks or a month. You can also make a donation to a conservation project like The Mathers Foundation, which actively works on preserving orchid species with modern, carbon-neutral greenhouses.
Anya Victoria Macdougall, Part II of the “Digital Body Garden”, 2024
Of course my above calculations aren’t perfect. I didn’t continuously monitor the whole generation process with CodeCarbon, just the first image and a few after.  
Things like GPU type, power supply efficiency, and other background processes can directly affect the results.Plus, the carbon intensity rate of 455 g in the Netherlands fluctuates. But you know, this is a start, and the point is to raise awareness and introduce an idea to find better ways of balancing Al, creativity, and sustainability. I believe it would be too difficult to label Artificial Intelligence as either "good" or "bad," ultimately that depends on the users’ intentions.
Creating this project was very special and important to me. I hope by sharing my insights I can inspire others to become more mindful and encourage them to think more sustainably about their digital footprint.
Anya Victoria Macdougall, Part III of the “Digital Body Garden”, 2024
Shoutout and a huge thank you to the model in my photos Peter Szablicki and the OpenSource community contributors.
If you’re curious and want to see the full research and carbon estimation process, you can check out my article on Medium ✿. And if you wanna chat more about all this, hit me up.

Cheers,
@pixel.anya